About Us

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Little Tribe Apparel was created by Lorraine Vinokurov, in hopes of creating a unique shopping experience for the little tribe in your family. As a young mother herself, and recognizing the limited apparel options for babies and toddlers in Toronto, she decided to help other mothers find fashionable and trendy clothing. Hand picked exclusively by her, we hope you enjoy the Little Tribe experience!

I’m often asked about my deep desire to give back to SickKids. It comes from my family’s own personal experience. In March of 2020 we spent a significant amount of time in Burn Unit 8C working with the fabulous doctors, nurses and plastic surgeons of this wonderful hospital. They made us feel like we were their only patient. That they would do anything to help my baby. We all hear the heroic stories but when its personal, it sure is different. And so, not just for unbelievable staff, but for the families that filled each floor praying for some good news., Little Tribe has decided to give back with our Little Warriors program.

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